Recently
Google launch a UPI app Tez for portable fund transactions. After digital India
initiative a new payment method designed by NPCI (National Payment Cooperation
of India). Google Tez App was released in September 2017 and since then earns
trust of over 12 million users. Moreover in India Tez app is accounting 7.5
million user increase by last week.
Furthermore
Google Tez app is increasing its platform and become a secure way to pay
utility and mobile bills.
Xiaomi collaborating with Google Tez App
In addition
to this China based popular mobile company Xiaomi allowing their customer to
make payment by Tez app. On the Mi.com online store you can buy any item using
Tez as a payment method.
Xiaomi has
wide range of products includes mobile and mobile accessories. However more products
with different category are also available on Xiaomi store. Similarly Google is
working to boost Tez adoption by customers, hence joined hands with e-commerce.
Additionally
with this merger Google Tez app is processing over 140 million transactions.
Not to mention making quadruple growth rate in normal transactions.
Mi.com with Tez app
Correspondingly
Google stated that Mi.com is getting more than 21 millions unique visitors
every month. Also making many more millions user active on daily uses. Moreover
Mi store app has over more than 20 million organic downloads on the Google Play
store.
Google is
trying to footing E-commerce market in India. This collaboration with Xiaomi
may prove as an initial step for them. However this merger of services is
definitely gains for the companies.
More robust
in approach the hectic of choosing payment method on Xiaomi is removed. Of
course it is very easy to use Tez UPI IDs and pay for any services. Moreover funds
transaction does not require you to fill banking details again and again.
Xiaomi is
dominating mobile brand in India and expanding its influence in the market. The
most affordable smartphone is niche of Xiaomi and thus capturing 50% of
smartphone market in India itself.
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